Matterport or Tailorbird? How to Pick the Right Tech for Capital Projects

The Difference at a Glance

Tailorbird can use Matterports as part of collecting property and generating models for use in capital projects and planning. That makes Matterport and Tailorbird complimentary solutions. However, as standalone tools:

Matterport

  • Need to go on-site to take new photos of the asset — either with a smartphone or Matterport’s own proprietary camera
  • Primarily used by Real Estate agents, retail or hospitality companies, or the like to improve marketing and offer interactive virtual tours
  • Provides asset data, digital twins, and visibility only — does not include embedded workflows for making use of information

Tailorbird

  • No site visits or new photography required in the majority of cases — property photos are collected from existing public data sources
  • Primarily used by construction management, acquisitions, and asset managers at owner groups for CAPEX projects and use cases
  • Combines asset data, digital twins, and visibility with embedded workflows for capital project planning and asset management

Why Use Tailorbird or Matterport?

Today’s real estate teams are expected to move faster, make smarter decisions, and manage more projects—often with few resources. That’s where SaaS tools like Tailorbird and Matterport come in. Both platforms offer powerful ways to digitize real estate workflows, but they serve different purposes. So, which solution gives you the most bang for your buck? 

In this guide, we’ll break down what makes each tool unique, compare their core features, and explore the pros and cons of each. Whether you’re focused on capital project execution, facilities management, or creating digital twins, we’ll help you determine which platform is the better fit for your portfolio—and why one might deliver more long-term value than the other.

What is Tailorbird?

Tailorbird is a B2B SaaS platform that transforms how multifamily and affordable housing teams manage acquisitions, capital projects, and asset performance. Instead of replacing existing systems, Tailorbird augments them by streamlining workflows that real estate pros previously handled with spreadsheets, site visits, and manual coordination. By integrating property data, AI modeling, and project management into a single platform, Tailorbird enables real estate professionals to move faster, plan more effectively, and scale smarter.

Tailorbird is the first solution to fully unify acquisitions, construction management, and asset management in one cloud-based tool. With just a property address, our team can generate a comprehensive 3D model, standardized records, and detailed capital plans without ever setting foot on-site.

Tailorbird features

  • AI-driven issue detection: Uncovers property concerns and capital needs automatically through PCA reports, inspection notes, and photos.
  • 3D property modeling: Generates high-accuracy, first-person-view 3D models of exteriors and interiors in just three days—no site visit required.
  • Remote data collection: Captures 300,000+ property data points using public and owner-provided information with 98% accuracy.
  • Project planning tools: Simplify project planning with Kanban-style project dashboards, SKU-level scopes of work, and live budget tracking from pre-construction to closeout.
  • Magic Folder: Organize every photo, document, and issue chronologically using AI, building a complete story of each asset over time.
  • Capital project workflows: Automate budgeting, bidding, and vendor selection with AI-generated contracts and real-time cost tracking in Tailorbird.
  • Portfolio management: Tailorbird’s portfolio management tool provides unit-, property-, and portfolio-level oversight, offering real-time access to project status, completed work, and spend.
  • White-glove onboarding: This is more than a plug-and-play solution. Tailorbird’s experts help teams transition from legacy systems with hands-on support and ready-built integrations.

Tailorbird pros and cons

Pros: 

  • Covers the full lifecycle of a property, from acquisition through construction to asset management
  • Remote-first data collection and modeling remove the need for in-person site walks
  • Saves 3–8% on capital projects and reduces timelines by as much as six months
  • Offers unlimited usage with per-unit pricing across all users and features
  • Seamless integration with Yardi, RealPage, and Entrata
  • SOC II compliant, secure, and cloud-based

Cons: 

  • Designed primarily for portfolios with 5,000+ units, so it may not be ideal for smaller operators
  • Strong focus on multifamily and affordable housing, which may not be a fit for all portfolios

What is Matterport?

Matterport is a digital twin platform that enables real estate, construction, and facilities teams to create immersive 3D models of physical spaces. Matterport digitizes physical spaces for better visualization, documentation, and remote management. Ultimately, its features help organizations reduce site visits, consolidate information, and improve operational efficiency. Originally known for revolutionizing real estate listings with virtual tours, the company has since expanded into commercial real estate, hospitality, retail, and manufacturing. 

Users can capture property data using smartphones, professional-grade Pro3 lidar cameras, or Matterport’s global Capture Services team. Once captured, you can use the digital twin across various workflows, including marketing, facilities management, design, and construction.

Matterport features

  • 3D capture tools: Create digital twins with mobile devices or professional cameras. Matterport also supports DIY capture or outsourced capture services for an additional fee. 
  • Marketing Cloud: The platform provides tools for building property listings, enhancing photos and videos, and analyzing visitor engagement.
  • Facilities management: Enjoy completely remote facilities management through Matterport’s integrations with platforms like Amazon Web Services.
  • Design and construction support: Matterport reduces the need for site visits by integrating with tools like Procore and Autodesk. 
  • Matterport AI: Instantly generate layouts, add labels, and get precise measurements using AI.
  • Commercial real estate suite: Digitize your entire portfolio, manage day-to-day operations, and improve capital planning.
  • BIM & CAD export: Matterport converts models into files usable for planning, space design, or renovation projects.

Matterport pros and cons

Pros: 

  • Highly immersive 3D models help with everything from marketing to property management 
  • Reduces travel by up to 50% and helps resolve 75% of project issues without escalation
  • Integrates with leading platforms like Procore and Autodesk
  • Offers both self-service and professional capture options

Cons: 

  • Primarily focused on modeling and marketing. Lacks full project planning or capital budgeting tools
  • May require additional software for complete property lifecycle management
  • Advanced features depend on external tools or higher-cost cameras and services

Tailorbird vs Matterport: What’s the best option? 

Both Tailorbird and Matterport bring impressive technology to the table, but they solve different problems, so the best fit depends on your goals, team structure, and assets.

Matterport excels at creating detailed, immersive 3D visualizations. If you need high-quality digital twins for marketing, documentation, or occasional facility assessments, Matterport can be a powerful tool. While its marketing features focus on residential real estate, commercial real estate managers also benefit from its digital twin 3D models. It's also flexible enough for multiple industry use cases and is ideal for showcasing spaces to stakeholders remotely.

However, Matterport’s features are limited, especially if you want a platform tailored to holistic property management. For multifamily owners and operators managing capital projects across large portfolios, Tailorbird offers significantly more functionality. It’s not just about visuals—it’s about actionable insight, automation, and portfolio-wide planning. 

Where Matterport provides a virtual view, Tailorbird offers a virtual command center. Tailorbird delivers AI-powered issue detection, remote data capture, budgeting and bidding workflows, and full construction and asset management tools all in one platform. There's no need to juggle different systems for capital planning, project tracking, or vendor coordination. 

If your priority is end-to-end property lifecycle management, especially in multifamily or affordable housing, Tailorbird is specifically designed for that purpose. For teams focused on visualization, walkthroughs, or occasional digital documentation, Matterport is a solid choice. But if you’re managing thousands of units, millions in capital improvements, and dozens of concurrent projects, Tailorbird’s all-in-one, AI-driven platform is the way to go.

Learn more about Tailorbird. Schedule a consultation and targeted demo.